Episode 44

Now to Next with Nick Nanton Feat. James Lawrence

In the lates installment of Now to Next, we welcome James Lawrence, nicknamed The Iron Cowboy, who is perhaps best known for completing 50 Ironman-distance triathlons in 50 days in all 50 states.

This feat earned him a world record for the number of consecutive long course triathlons completed, but he still wondered if he had truly found his mental and physical limits. In 2021, after the pandemic halted his regular speaking gigs, James took on his biggest challenge yet: Conquer 100, in which he raced an Ironman-distance triathlon for 100 consecutive days, from March 1, 2021 – June 8, 2021.

We're so excited to have James onto the show to share his journey with us and how ordinary people can redefine impossible ever day and achieve extraordinary things.


0:40 - Introduction and background information on James Lawrence

2:36 - Defining what a triathlon is

12:42 - Distance running and the mental challenges we build up around it

22:38 - James' relationship with pain

28:59 - Criticism James received throughout his work to achieve his world record

37:45 - 100 triathlons in 100 days

43:08 - Sustaining injuries after the first few days and triathlons

47:20 - Going out and doing 101 triathlons instead of the original goal of 100

53:00 - Closing remarks

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About the Podcast

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Now to Next with Nick Nanton
On Now to Next, Nick Nanton sits down with specialists from all walks of life to discuss what’s happening right now in their prospective field, and where the future lies for a positive tomorrow.