Episode 21

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Published on:

18th Nov 2020

Now to Next with Nick Nanton Feat. Joey Coleman

Joey Coleman is the founder and “Chief Experience Composer” of Design Symphony, a customer experience branding firm, a renowned speaker, and the author of the best-selling book “Never Lose A Customer Again.” Joey has over 20 years of experience and a lot of hands-on knowledge due to an insane career path —his words. On today’s Now to Next episode, Joey shares his insights on his “First 100 Days® Methodology” in regards to keeping customers, the 8 phases of the customer experience, the eclectic career path that led to where he is today...and even some tips on the best time of day to use a four-wheeler to tow your brother (who is, of course, attached to a hang glider). This is one you won’t want to miss.

Timestamps:

  • 2:22: Joey discusses his background
  • 8:52: Creativity In Business
  • 13:23: Joey's "Creativity In Business" course
  • 19:30: Customer acquisition vs. customer retention
  • 22:39: Joey's method, "The First 100 Days"
  • 25:33: Why all business exchanges are, at their core, "Human to Human"
  • 30:27: Customer experience vs. customer service
  • 33:20: 8 Phases of the Customer Experience
  • 33:45: Phase 1 - Assess
  • 45:37: Phase 2 - Admit
  • 46:50: Phase 3 - Affirm
  • 50:51: Phase 4 - Activate
  • 53:24: Phase 5 - Acclimate
  • 54:40: Phase 6 - Accomplish
  • 55:29: Phase 7 - Adopt
  • 55:40: Phase 8 - Advocate

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About the Podcast

Now to Next with Nick Nanton
On Now to Next, Nick Nanton sits down with specialists from all walks of life to discuss what’s happening right now in their prospective field, and where the future lies for a positive tomorrow.
Fifteen-time Emmy Award Winning Director/Producer, Nick Nanton, has become known for telling stories that connect. Why? Because he focuses on the most fascinating subject in the world: PEOPLE. As co-founder of the largest personal branding agency in the world, DNA: The Dicks + Nanton Celebrity Branding Agency®, representing more than 3000 clients in 60 countries around the world, Nick learned the art of storytelling through helping his clients tell their stories in order to share their unique gifts with the world. On Now to Next, Nick sits down with specialists from all walks of life to discuss what’s happening right now in their prospective field, and where the future lies for a positive tomorrow.