Episode 23

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Published on:

5th Dec 2020

Now to Next with Nick Nanton Feat. Marcus Sheridan

Marcus Sheridan is the guest on this episode of "Now to Next." He is a highly sought-after international keynote speaker known for his powerful transformational business approach and his best-selling book, They Ask, You Answer (which happens to be one of the most impactful books I personally read this year). So naturally, we dive into some of the things Marcus discusses in his book, but we also get into topics like the blurred line between sales and marketing in businesses today, the 5 fundamental subjects people research before they engage with a company, and how content consumption affects sales. Marcus has been dubbed a “Web Marketing Guru” by the New York Times and has appeared on Forbes’ top 20 “Speakers You Don’t Want to Miss” list, so I’d highly advise tuning in to this episode for some fascinating and insightful business advice.


Timestamps:

  • 2:14: Marcus's background
  • 8:19: Why businesses should be transparent with cost and price
  • 13:05: How to justify premium pricing
  • 17:25: The line between sales and marketing is blurred
  • 23:44: Marcus's answer to "If you weren't in business, who would you recommend I hire?"
  • 29:18: How content consumption affects sales
  • 39:20: Marcus discusses "Best in class"
  • 46:48: Every company is a media company
  • 50:47: Where to begin with talking points and content
  • 55:17: Learn more about Marcus

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About the Podcast

Now to Next with Nick Nanton
On Now to Next, Nick Nanton sits down with specialists from all walks of life to discuss what’s happening right now in their prospective field, and where the future lies for a positive tomorrow.
Fifteen-time Emmy Award Winning Director/Producer, Nick Nanton, has become known for telling stories that connect. Why? Because he focuses on the most fascinating subject in the world: PEOPLE. As co-founder of the largest personal branding agency in the world, DNA: The Dicks + Nanton Celebrity Branding Agency®, representing more than 3000 clients in 60 countries around the world, Nick learned the art of storytelling through helping his clients tell their stories in order to share their unique gifts with the world. On Now to Next, Nick sits down with specialists from all walks of life to discuss what’s happening right now in their prospective field, and where the future lies for a positive tomorrow.