Nick Nanton sits down to talk with Mark Schaefer, a globally-recognized author, speaker, podcaster, and business consultant.
Mark's prolific work sits at the intersection of marketing, technology, and humanity. He has advanced degrees in marketing and organizational development, holds seven patents, and is a faculty member of the graduate studies program at Rutgers University.
Mark is the best-selling author of nine books, including the very first book on influence marketing. His blog, GROW, and podcast “The Marketing Companion” are ranked among the top rated marketing resources in the field. His new book, Cumulative Advantage, is a practical guidebook that helps individuals build unstoppable momentum and rise above the barricades the world puts up against them.
- 1:17: Nick gives a brief biography of Mark Schaefer
- 2:43: Mark talks about how he began working with bees and honey-making and the struggles facing today's bee population
- 4:19: Mark discusses the process leading up to the writing of his new book, "Cumulative Advantage"
- 8:20: Mark shares his process for writing new books from idea inception to completion
- 10:40: Mark gives advice on how to recognize and build on your own Cumulative Advantages
- 16:08: Mark explains "The Matthew Effect"
- 23:18: Mark and Nick discuss why it is never too early to become a mentor in your field and how it can actually increase your own growth
- 25:42: Mark explains what Initial Advantage is and how to find it for yourself
- 34:20: Mark discusses his "Da Vinci Team" that he puts together when writing one of his books
- 40:11: Mark talks about his approach toward finding opportunities in the midst of crisis
- 44:26: Mark discusses constancy of purpose
- 49:11: Mark gives some practical tips to start using his concept of Cumulative Advantage