Welcome back to Now to Next!
On the latest installment, we welcome Mark Schaefer, Author and Marketing Strategist, for a conversation surrounding one of the last great marketing concepts in today’s day and age. We're exploring the power of 'community' and why it's become such a powerful marketing tool for businesses and entrepreneurs.
We're also diving into Mark's new book "Belonging to the Brand: Why Community is the Last Great Marketing Strategy!"
This is an episode you won't want to miss, so click that play button now!
0:30 - Mark's new book launching January 9th
0:58 - Mark's background and bio
1:40 - What is branding?
3:20 - A defining moment in Mark's life
8:00 - The major factors within community these days
9:58 - The granular data that Spotify can collect
14:00 - Sharing with others or your community can help you process challenges and trauma
17:30 - The connection Mark aims to establish with his readers
18:52 - Why community is the last great marketing strategy
24:31 - The art and science behind community
27:27 - "Status is magnetism"
29:00 - The power of listening to your community
35:00 - It's okay to start at square one with a new community
37:00 - How community works so well with non-profits
41:00 - When you can get Mark's new book
42:00 - The future of communities and marketing
43:56 - Closing remarks